Chapter 3 - Understanding Social Platforms & Creating your Social Media Persona

“It’s time to go where your buyers live: online. If you pride yourself on being where your buyers are, then why aren’t you online yet?”

Jamie Shanks, Co-Founder of Sales for Life

What is personal branding and why it is important? How to build a personal brand online? How does having a social media persona help? This chapter on “Understanding Social Platforms & Creating your Social Media Persona” offers deep insight into different Social Media Channels and most importantly, creating, managing and controlling your digital visibility.

The chapter introduces a reader to the first step of social selling, which is to create a compelling persona that people take note of. The chapter rightly relates building a social persona as a natural extension of emotions. It reinforces the fact that people who connect at an emotional level tend to build and foster relationships. 

Today, branding has reached at a whole new dimension, making it almost an imperative in this highly digital world. The chapter promises to deliver exemplary indicators on improving visibility of the brand across various social media platforms. It illustrates steps that you need to take to ensure that your searchability increases on social media platforms and how social media is increasingly becoming the manna of modern day business. In the latter half, the chapter has more details on various social media platforms and shares details on building a personal brand on Facebook, Twitter, LinkedIn and Google Plus, and finding the right audience and having a strategy to managing social media platforms for sales. Ultimately, it convinces a reader - you are what you are on social media!

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