CEO, Yum Brand Inc.
‘Today you are what you share. Great brands always lead the way in using social media to reach out to customers and employees. This is a great book to understand how can you use social media to build brands whether personal or for your company.’
J L Kellogg Distinguished Professor (Emeritus in service) of Accounting & Information Management, Northwestern University, USA
Founder, Dean & Chairman, Great Lakes Institute of Management, India
‘When, the marketing and sales function has a radical re-alignment exploiting disruptive technologies, trusted beliefs and strategies, viral marketing, social media and a dynamic in a changing market place, Apurva has cleared and gives an executable and implementable road-map for the modern sales force.  This awesome compendium is a must read and essential tool if you want to be "Distinct or Extinct". Strongly recommend and a must read.’
Director General, International Management Institute, New Delhi
Director, IIM Ahmedabad (2002 - 2007)
‘Digitalization has profoundly enhanced the process of evolution & transformation of businesses across the world. It has also redefined consumer behaviour and the way we segment markets & consumers. Apurva, who is an outstanding alumnus of IMI Delhi with an illustrious track record as a top class professional, has provided in this highly insightful book innovative approaches and strategies for marketers and sellers to apply social media analysis with a focus on future business needs. The book is not only contemporary & rich in content, but also lucid & well written.’
CEO, Yum! Restaurants China
‘We may well be at the dawn of an age in which victory will go Great Simplifiers, not just to better product makers. This is a very timely book!’
Chief Digital Officer, Pizza Hut Restaurants Asia
‘Social media has become an integral part of the digital ecosystem, and more importantly, our way of life. It has levelled the playing field and anybody who doesn't leverage the power of social media to achieve their goals is at a dis-advantage. This book is a must read for all Davids' who want to take on the Goliaths and all the Goliaths who want to understand how to protect their turf.’
Writer, Publisher and Filmmaker
‘Apurva's timely book on social selling is a must read for start-ups.  Using social selling techniques highlighted in this book, start-ups can really hack into growth.’
McCormick Foundation Professor of Technology,
Director, Center for Research in Technology & Innovation
Kellogg School of Management, Northwestern University
‘The sales process has changed dramatically in a socially and digitally connected world. The sales funnel is dead. Sellers need to guide prospects through a consultative journey by asking not what they can sell, but asking how they can help their customers. Social media is a powerful tool for engagement with prospects, but for most salespeople, the social media landscape is confusing and overwhelming. Apurva provides a comprehensive and practical GPS for sales people to navigate the social media landscape and to reach their destination of sales success. This book is very practical and is filled with actionable advice. An invaluable tool for selling in the digital age.’
CEO, Hexaware
‘Over 60% of the decision to engage a company by a buyer happens through information available digitally, in a B2B situation. Most sales people I know are digitally challenged. This book can help you instantly change that. An essential leadership trait for 21st Century is to have mastered communication through the social media. Learn practical insights from Apurva, a person who has made the transition to mastering this media, helped his company build an impressive digital brand personal.’
CEO, Ramco Systems
‘The power of Social Media is disrupting all industries. One of the industries which is getting disrupted is the packaged applications industry where Ramco is disrupting legacy players by creating and offering socially enabled software. This is a must read book for anybody wanting to master social media. I would strongly recommend it.’
COO, BirlaSoft
‘This book is an encyclopedia for anyone aspiring to be a super sales executive! A must read for all of those who wish to stay relevant and paranoid in disruptive times.’

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