Social Selling Case Studies

HCL Case Study - Global social selling platform increases LinkedIn engagement by 31x

HCL decided on social selling to enable its sales team to leverage social channels to find potential customers, understand their needs, and engage with them. To achieve it, a social selling programme was incubated. Instead of doing a big bang global roll-out, the project team selected the Australia and New Zealand sales team and ran an exhaustive three months programme.

IBM Case Study - How IBM Employees increased LinkedIn followers by 554%

IBM, the world’s largest IT services and consulting firm has managed to convert its sales staff into social media savvy professionals! Technology is best discovered online! Over the past few years there has been a steady rise in IT professionals using social media for product research. And with that in mind, IBM wanted to tap into the professional IT community via social media channels to support sales of its cloud services.