Today, savvy buyers are turning to digital & social media to find resources, and to look for influencers with whom they can interact. Through social networks, salespeople connect with prospects...
Brief about LinkedIn Social Selling Index (SSI): The Social Selling Index is an important measurement tool for sales/marketing professionals launched by LinkedIn. It is used to analyze their...
In order to measure ROI of the social selling programme, it is important to benchmark the key parameters of social selling programme at the beginning. The key parameters which need to be tracked...


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Author - Apurva Chamaria

Apurva Chamaria

Chief Revenue Officer, RateGain Ex VP, HCL Tech

 Apurva is Chief Revenue Officer at RateGain where his role is to lead and align sales, marketing, alliances and customer success.

Meet Our Authors

Author - Gaurav Kakkar

Gaurav Kakkar

Head Digital Marketing & Deputy General Manager at HCL Technologies

Gaurav Kakkar heads the digital marketing team which is part of the strategic marketing team of HCL technologies.