gaurav.kakkar
Today, savvy buyers are turning to digital & social media to find resources, and to look for influencers with whom they can interact. Through social networks, salespeople connect with prospects...
gaurav.kakkar
Brief about LinkedIn Social Selling Index (SSI): The Social Selling Index is an important measurement tool for sales/marketing professionals launched by LinkedIn. It is used to analyze their...
gaurav.kakkar
In order to measure ROI of the social selling programme, it is important to benchmark the key parameters of social selling programme at the beginning. The key parameters which need to be tracked...

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Author - Apurva Chamaria

Apurva Chamaria


Head of Global Brand & Digital Marketing, HCL Tech

Apurva heads global brand & digital marketing team responsible for thought leadership, brand and digital marketing.

Meet Our Authors

Author - Gaurav Kakkar

Gaurav Kakkar


Head Digital Marketing & Deputy General Manager at HCL Technologies

Gaurav Kakkar heads the digital marketing team which is part of the strategic marketing team of HCL technologies.