gaurav.kakkar
Enterprise social selling framework consists of three phases:   Pre-Launch Phase: The pre-launch phase included all the planning activities to launch the program. KPIs and social media policy:...
gaurav.kakkar
  Evolution of Sales Methodologies & Social selling: Starting from the concept of barter system that dates back to 6000 BC to the invention of currency, it brilliantly puts forth how one thing...
gaurav.kakkar
The journey to become 21st century enterprise involves investing in customers, partners and employees by enabling and providing them with engaging experiences. Naturally, it has become the priority...
gaurav.kakkar
  Social media is a powerful tool for sales teams which leverage it as a way to demonstrate their value and differentiation. Here are three compelling pieces of content that demonstrate why ignoring...
gaurav.kakkar
Infographic demonstrating the journey of the "You are the key" book.
apurva.chamaria
There are plenty of online material and books on social media / social selling and every book offer unique concepts about leveraging social media for sales. But there was a gap of a structured...

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Meet Our Authors

Author - Apurva Chamaria

Apurva Chamaria


Head of Global Brand & Digital Marketing, HCL Tech

Apurva heads global brand & digital marketing team responsible for thought leadership, brand and digital marketing.

Meet Our Authors

Author - Gaurav Kakkar

Gaurav Kakkar


Head Digital Marketing & Deputy General Manager at HCL Technologies

Gaurav Kakkar heads the digital marketing team which is part of the strategic marketing team of HCL technologies.