Whether it is a sales person struggling to meet his quota, a love stuck lover trying to get introduced to his beloved, a young MBA looking for a job, an entrepreneur looking for funding, marketers trying to enable sales to generate leads on their own - everybody can benefit from understanding and learning the principles detailed in this book. With internet penetration and social media and mobile usage going through the roof, this book is a must read guide which will help you open doors and create opportunities which you never knew existed. " You are the Key: Unlocking Door Through Social Selling" book has been written by practitioners who have implemented social selling for a $6 billion, G2000 Company spread across 31 countries. There were multiple learnings during the implementation which have been incorporated in the book.
1. The Paradigm Shift to Social Selling
2. The Importance & Process of Social Selling
3. Different stages of social selling
4. How an individual can leverage social selling for different purposes like marketing, branding, lead generation and many more
5. Challenges faced by organizations in adopting social selling
6. How to ensure successful launch of social selling program within organization