PadmaShri Bakul Dholakia

Director General, International Management Institute, New Delhi
Director, IIM Ahmedabad (2002 - 2007)

‘Digitalization has profoundly enhanced the process of evolution & transformation of businesses across the world. It has also redefined consumer behaviour and the way we segment markets & consumers. Apurva, who is an outstanding alumnus of IMI Delhi with an illustrious track record as a top class professional, has provided in this highly insightful book innovative approaches and strategies for marketers and sellers to apply social media analysis with a focus on future business needs. The book is not only contemporary & rich in content, but also lucid & well written.’