Karen Chan

Chief Digital Officer, Pizza Hut Restaurants Asia

‘Social media has become an integral part of the digital ecosystem, and more importantly, our way of life. It has levelled the playing field and anybody who doesn't leverage the power of social media to achieve their goals is at a dis-advantage. This book is a must read for all Davids' who want to take on the Goliaths and all the Goliaths who want to understand how to protect their turf.’