Bala V Balachandran

J L Kellogg Distinguished Professor (Emeritus in service) of Accounting & Information Management, Northwestern University, USA
Founder, Dean & Chairman, Great Lakes Institute of Management, India

‘When, the marketing and sales function has a radical re-alignment exploiting disruptive technologies, trusted beliefs and strategies, viral marketing, social media and a dynamic in a changing market place, Apurva has cleared and gives an executable and implementable road-map for the modern sales force.  This awesome compendium is a must read and essential tool if you want to be "Distinct or Extinct". Strongly recommend and a must read.’