Social media is a powerful tool for sales teams which leverage it as a way to demonstrate their value and differentiation. Here are three compelling pieces of content that demonstrate why ignoring social selling in your marketing strategy might not be a good idea:
1. The big spenders are on social media and they’re looking to buy
The primary takeaway from multiple independent researches, conducted around social selling is that creating a trusted network on social media which builds confidence helps in establishing the first layer of trust between you and the potential buyers. Here's some of the research highlights:
2. Social Sellers are able to fetch many more opportunities
An independent study, conducted by LinkedIn hoping to get a look into the most inspired sales professionals in the world concluded that:
3. Social Media has classic sales relations at it fundamentals
Social media’s strength for businesses has always been in its ability to scale personal interactions. Apurva Chamaria and Gaurav Kakkar’s new book on Social Selling: You are the key is now available on Amazon which demonstrates the importance of adopting a social media strategy with the sales team, along with a lot of more information.
According to the book, salespeople can increase their sales efficiency with social media in four ways: