Today, savvy buyers are turning to digital & social media to find resources, and to look for influencers with whom they can interact. Through social networks, salespeople connect with prospects and offer them a platform to share content. The future of sales is a digital and social one, and those who do not adapt are at a competitive disadvantage
Social selling has emerged as a new age sales tools. It is different from traditional sales tool as it allows the sales and marketing team to directly connect with prospects or customers without being intrusive but that can only be achieved if an individual following an effective social selling approach. Just creating LinkedIn or Twitter profile would not help. It involves following six steps mentioned below:
Social selling is not only about prospecting, it is also about creating an individual presence or brand on digital media by creating a persona which communicate the expertise of an individual. Even if prospects are not present on a particular social platform but the creation of the profile will help an individual establish an authority which builds digital profile.
Learn how 5 top social selling tools can help you accelerate your social selling journey. These tools can be used by both beginner and expert to achieve their social selling goals. These tools enable all the phases of social selling cycle: