5 social selling tools to accelerate your social selling journey

Today, savvy buyers are turning to digital & social media to find resources, and to look for influencers with whom they can interact. Through social networks, salespeople connect with prospects and offer them a platform to share content. The future of sales is a digital and social one, and those who do not adapt are at a competitive disadvantage

Social selling has emerged as a new age sales tools. It is different from traditional sales tool as it allows the sales and marketing team to directly connect with prospects or customers without being intrusive but that can only be achieved if an individual following an effective social selling approach. Just creating LinkedIn or Twitter profile would not help. It involves following six steps mentioned below:

  1. Understanding Social Platforms & Creating your Social Media Persona
  2. Content Curation, Creation and Publishing
  3. Identifying the prospects
  4. Listening to the prospects
  5. Approaching the prospects
  6. Engaging with prospects

Social selling is not only about prospecting, it is also about creating an individual presence or brand on digital media by creating a persona which communicate the expertise of an individual. Even if prospects are not present on a particular social platform but the creation of the profile will help an individual establish an authority which builds digital profile.

Learn how 5 top social selling tools can help you accelerate your social selling journey. These tools can be used by both beginner and expert to achieve their social selling goals. These tools enable all the phases of social selling cycle:

  1. LinkedIn Sales navigator and LinkedIn lead builder: LinkedIn Sales Navigator helps you find the right prospects, fast. With LinkedIn’s sophisticated algorithm, this sales tool gives you lead recommendations that are tailored to you. Easily save leads and follow updates of your prospects to turn cold calling into warm conversations. It is one of the most widely used B2B lead generation tool and has emerged as selling platform.
  2. Hootsuite: One of most popular freemium social selling tool which helps you connect any social media profile and create number of dashboards to listen and engage on multiple streams.
  3. Riffle: Riffle by CrowdRiff helps you build instant rapport with anyone on Twitter, giving you insight into the current and potential value of every user so you can prioritize and personalize engagement.
  4. Mention.net: With Mention you can monitor in real-time about anything on the web and social media. React quickly, collaborate & analyze your online presence.
  5. Twitonomy: Browse, search, filter and get insights on the people you follow and those who follow you.

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